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Richard Curtis on Publishing in the 21st Century

Wednesday, May 6, 2009

The New Kindle DX: Amazon's First Large Screen Reader

As we've been expecting, today Jeff Bezos announced the new Kindle DX, a $489 large screen (9.7") e-book reader modeled after the Kindle 2. The DX is the first big step in Amazon's effort to create a platform for newspapers, textbooks, and other large scale documents. While developers such as Plastic Logic and Hearst are still preparing their large format devices, Amazon has beat them all out of the gate with a device available this summer in the U.S. (exact first shipping date is yet unknown.)

Besides the larger screen, the Kindle DX offers some special improvements: 3.3GB of storage, wide screen reading (rotate the device sideways), native PDF support (it's unknown if Amazon will support DRM for this format), and resizing/reflowing based on how many words per line you want. Other features remain similar to the Kindle 2, such as 3G Whispernet wireless service, USB charging, and the 16 shades of grey.

Importantly, Amazon has been working to ensure new content is available from newspaper and text book publishers. New arrangements with the New York Times, Boston Globe, and the San Francisco Chronicle will offer special rate subscriptions that will subsidize the cost of the DX. And Princeton, Arizona State University, Case Western, Reed College, and the University of Virginia will all be piloting programs serving text books to students with the Kindle DX. Hopefully, when more information about this initiative comes out, we'll see what Amazon's foray into the $9.8 billion text book market has in store for students at other universities.

The Kindle DX is available for pre-order now, although its price is $120 more than the Kindle 2, which continues to sell well. Many people who've already purchased the Kindle 2 may be feeling annoyed that the new model boasts the extra screen real estate and PDF support, but perhaps the higher cost pushes the Kindle DX farther out of reach for most casual customers. The premium will be worth it for those people who work extensively with large PDF documents, and when Amazon's text book pricing is revealed it may actually represent a big savings for students. Those who use the device over a number of years will probably get the most savings. However, at the rate that the technology is developing, the Kindle DX might not have the long legs you'd expect to justify its cost, especially when students might want to wait until a color device and more text books are easily found at retail to begin their investment strategy in an e-book device. University book stores will have to find a way to compete, and digital text books also means no used texts or selling-back for students. But we have to start somewhere. It might just be that the DX is an appetizer for things to come.

- Michael Gaudet

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