Cory Doctorow Discovers Why Publishers Get 90% and Authors 10%

When Cory Doctorow launched his Publishers Weekly column a few months ago, we wondered what publishers could learn from him as he chronicles his efforts to self-publish a book. Our conclusion? Everything.

However, his latest article suggests that there's something that he can learn from publishers. It's that publishing is an exceedingly complex communal enterprise, one that relies on a surprisingly fragile network of interdependencies. As in the famous proverb about losing a war for want of a horseshoe nail, the difference between success and failure of a book may have to do with extraneous factors such as the cost of gasoline or a strike at a paper mill. Some of those factors may seem preposterous, but preposterous or not they can render us totally helpless when they bring the progress of an enterprise to a dead halt.

That seems to be the bitter lesson Doctorow is learning, a lesson that anyone with more than half an hour of experience in the publishing industry knows all too well. An example is typesetting, and Doctorow's frustration with a delay has him talking to himself. "I completely failed to note that any delays in the typesetting would grind the whole process to a halt. No galleys, no proofs of the printing process, no chances to experiment with the small-scale printing, not until the book is in a print-ready form. Let that be a lesson to you, Doctorow: job one is typesetting, period."

"All these logistics remind me of why I'm a sole-proprietor freelancer," he concludes. "I hate managing people. I hate critical paths and project management. And I suck at it. None of this is a surprise. I knew that these details would be the hardest part of the self-publishing job, and it's been made harder because pretty much everyone is working for free or cheap as a favor, so I can't call them up and demand results."

Here's the thing. Managing people, critical paths, project management are what publishers do. They do it every day, and most of the time they do it very well. But, unlike Doctorow, they seldom get people to work free or cheap as a favor. They have to pay salaries and rent and warehousing and printing and shipping as well as advances and royalties. Which is why, as we stated in our title, publishers get 90% and authors get 10%, and they're entitled to it.

Yes, there is an alternative - do what Cory Doctorow is doing. But hopefully he has gained some respect for how the other half lives. "Hell," said Jean-Paul Sartre, "is other people." But other people do occasionally serve a useful purpose, and publishing books is one of them.

Read his article in full, The Little Things.

Richard Curtis